{"id":13380,"date":"2025-10-29T07:31:33","date_gmt":"2025-10-29T07:31:33","guid":{"rendered":"https:\/\/www.peakpoint.pk\/en\/2025\/10\/29\/driving-food-fortification-policy-forward\/"},"modified":"2025-10-29T07:31:33","modified_gmt":"2025-10-29T07:31:33","slug":"driving-food-fortification-policy-forward","status":"publish","type":"post","link":"https:\/\/www.peakpoint.pk\/en\/2025\/10\/29\/driving-food-fortification-policy-forward\/","title":{"rendered":"Driving Food Fortification Policy Forward"},"content":{"rendered":"<p>A consultation on food fortification was held on October 29, 2025 at Parliament House, Islamabad, convened by the National Parliamentary Taskforce on SDGs in partnership with Nutrition International to strengthen evidence-based nutrition policy and multi-sector collaboration.<\/p>\n<p><strong>Ms. Shaista Pervaiz Malik<\/strong>, Convenor of the Taskforce, opened the session by underlining persistent malnutrition and micronutrient deficiencies among women and children in Pakistan and stressing that food fortification of staples such as wheat flour, edible oil and salt is a proven and cost-effective approach to reach broad populations.<\/p>\n<p>Nutrition International delivered a detailed presentation on technical and programmatic aspects of food fortification, while industry representatives outlined operational challenges including machinery upgrades, quality control mechanisms and premix procurement. The Convenor highlighted that the incremental cost per 20-kg flour bag is minimal, framing fortification as a high-impact investment in national health and human capital.<\/p>\n<p>Members of Parliament reiterated their commitment to close the gap between legislation and implementation, noting that strong enforcement, transparent quality assurance and sustained behaviour change communication will be essential. Participants agreed that public confidence must be built through clear communication, engagement with religious scholars and partnerships with community leaders to ensure food fortification is understood as a health and development measure.<\/p>\n<p>Speakers observed that engagement strategies that work in Islamabad may differ from those needed in rural districts, and that localized approaches will be key to scaling food fortification nationwide. The meeting was attended by MNAs <strong>Ms. Asia Naz Tanoli<\/strong>, <strong>Mr. Sher Ali Arbab<\/strong>, <strong>Barrister Danyal Chaudhary<\/strong>, <strong>Mr. Riaz Fatyana<\/strong>, <strong>Mr. Tahir Iqbal<\/strong>, <strong>Ms. Nuzhat Sadiq<\/strong>, <strong>Ms. Zeb Jaffar<\/strong>, <strong>Syed Qasim Ali Gillani<\/strong>, <strong>Ms. Zahra Wadood Fatemi<\/strong>, <strong>Dr. Zulfiqar Ali Bhatti<\/strong> and <strong>Senator Afnanullah Khan<\/strong>.<\/p>\n<p>The Parliamentary Taskforce said it will continue advocacy and coordination with industry, development partners and provincial authorities to accelerate food fortification as a central element of Pakistan&#8217;s strategy to meet SDG2 and improve nutrition outcomes nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parliament advances food fortification in Islamabad to cut micronutrient deficiencies and meet SDG2 through multi-sector action and public outreach.<\/p>\n","protected":false},"author":7,"featured_media":13379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-13380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pakistan"],"_links":{"self":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/posts\/13380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/comments?post=13380"}],"version-history":[{"count":0,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/posts\/13380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/media\/13379"}],"wp:attachment":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/media?parent=13380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/categories?post=13380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/tags?post=13380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}