{"id":13894,"date":"2025-11-08T07:43:16","date_gmt":"2025-11-08T07:43:16","guid":{"rendered":"https:\/\/www.peakpoint.pk\/en\/2025\/11\/08\/ahmad-shafiq-unwto-assembly\/"},"modified":"2025-11-08T07:43:16","modified_gmt":"2025-11-08T07:43:16","slug":"ahmad-shafiq-unwto-assembly","status":"publish","type":"post","link":"https:\/\/www.peakpoint.pk\/en\/2025\/11\/08\/ahmad-shafiq-unwto-assembly\/","title":{"rendered":"Ahmad Shafiq Champions Pakistan at UNWTO Assembly"},"content":{"rendered":"<p>In a milestone for Pakistan&#8217;s tourism sector, <strong>Ahmad Shafiq<\/strong> represented the country at the 26th General Assembly of the World Tourism Organization in Riyadh from November 7 to 11, 2025. His presence at the UNWTO gathering coincided with the organisation&#8217;s 50th anniversary and brought Pakistan into global conversations on sustainable travel and hospitality education.<\/p>\n<p>As founder, president and CEO of <strong>COTHM Global<\/strong>, Ahmad Shafiq advanced education-led strategies that bridge industry and policymaking. He became the first Pakistani education leader from the hospitality sector to attend the UNWTO Assembly, underscoring Pakistan&#8217;s commitment to building world-class training, partnerships and standards in tourism.<\/p>\n<p>Under his direction COTHM Global has sought to set international benchmarks, forge global partnerships and broaden Pakistan&#8217;s footprint across tourism and hospitality networks. Ahmad Shafiq used the platform to highlight commitments to the UN Sustainable Development Goals, advocating for responsible, inclusive tourism and stronger vocational education pathways.<\/p>\n<p>Industry observers noted that his participation elevates Pakistan&#8217;s image abroad and signals national readiness to engage in global policy on tourism innovation and sustainability. Ahmad Shafiq&#8217;s role at the assembly connected education, industry and international organisations, positioning Pakistani talent and institutions on a larger stage.<\/p>\n<p>The Riyadh meetings offered a forum for dialogue with global policymakers and innovators, and Ahmad Shafiq&#8217;s engagement reaffirmed Pakistan&#8217;s intent to advance tourism through collaborative, future-focused leadership. The visit aims to translate international recognition into local opportunities for training, investment and sustainable travel growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahmad Shafiq represents Pakistan at the UNWTO General Assembly, promoting COTHM Global&#8217;s role in sustainable tourism and hospitality education.<\/p>\n","protected":false},"author":7,"featured_media":13893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-13894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pakistan"],"_links":{"self":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/posts\/13894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/comments?post=13894"}],"version-history":[{"count":0,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/posts\/13894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/media\/13893"}],"wp:attachment":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/media?parent=13894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/categories?post=13894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/tags?post=13894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}