Karachi, Pakistan, August 21, 2026: Riyadh Air, Saudi Arabia\u2019s new national carrier and a PIF company, has announced that its Sfeer Lifestyle Membership is expected to reach the one million member mark this month, less than a year after its launch.<\/p>\n
The airline said the milestone reflects strong momentum for Sfeer, a membership programme designed to bring together travel, lifestyle benefits, experiences and partnerships within a growing global community.<\/p>\n
To mark the achievement, the one millionth person to join Sfeer will receive one million Sfeer Points and will also become the programme\u2019s final Founding Member. In addition, two existing Founding Members will be selected at random and awarded 250,000 Sfeer Points each, taking the total giveaway to 1.5 million Sfeer Points.<\/p>\n
According to Riyadh Air, one million Sfeer Points could be used for more than 120 one-way Economy redemption flights across the airline\u2019s expanding network once redemption becomes available. The redemption facility is currently expected later in 2026, subject to network rollout and availability.<\/p>\n
The airline said the same number of points could allow a family of five to travel together on two Economy round trips every year for four years, or allow five people to enjoy approximately three Business Class round trips together. Actual redemption options and value will depend on destinations, availability and applicable redemption requirements.<\/p>\n
Sfeer, described by Riyadh Air as \u201cBorn in Saudi, Built for the World\u201d, is positioned as a Lifestyle Membership that extends the Riyadh Air experience beyond travel. The programme brings together travel, lifestyle, benefits, experiences and partnerships, shaped by sharing, connection and the spirit of Saudi generosity.<\/p>\n
Members currently benefit from Sfeer Points that have no fixed expiry date under the Sfeer Terms and Conditions, complimentary in-flight Wi-Fi, \u201cBest Offer Guaranteed\u201d, and a growing range of partner benefits and experiences. Partners named by the airline include Hilton, Uber and muvi Cinemas, with further partnerships and benefits continuing to be introduced.<\/p>\n
Kim Hardaker, VP Loyalty and Sustainability at Riyadh Air, said reaching one million Sfeer members was a remarkable milestone in the journey being built with the community.<\/p>\n
\u201cSfeer was created to be more than a traditional loyalty program, bringing together travel, experiences, benefits and partnerships in a way that reflects the generosity and ambition of Saudi Arabia,\u201d she said.<\/p>\n
She added that awarding one million Sfeer Points to the millionth member and final Founding Member was Riyadh Air\u2019s way of celebrating the community that helped bring Sfeer to life. She also said two members who had been with Sfeer from the start would be selected at random to receive 250,000 Sfeer Points each.<\/p>\n
\u201cThis is only the beginning, as our community continues to grow, so will the experiences and possibilities that Sfeer can offer,\u201d Hardaker said.<\/p>\n
Riyadh Air said the name Sfeer carries meaning in both Arabic and English. In Arabic, it evokes an ambassador, representing generosity, hospitality and connection. In English, it echoes \u201csphere\u201d, suggesting a world in motion where community meets possibility.<\/p>\n
As Sfeer approaches the one million member mark, the programme is set to move into its next phase of growth. When the feature becomes available, members will be able to share Sfeer Points with friends and family. New challenges and community-focused features are also planned.<\/p>\n
Members will also soon be able to progress through Level Points, which will reflect their journey with Sfeer and bring them closer to new benefits, recognition and experiences.<\/p>\n
Riyadh Air said that as its network and partnerships expand, Sfeer will continue to make membership more social, flexible and rewarding, connecting members to more travel, lifestyle and everyday experiences.<\/p>\n
The Sfeer loyalty programme, including earning, redemption, validity, sharing and member benefits, is governed by the Sfeer Terms and Conditions. The one-million-member campaign, including eligibility, winner selection and the award of Sfeer Points, is also subject to separate campaign terms and conditions.<\/p>\n","protected":false},"excerpt":{"rendered":"
Riyadh Air says Sfeer is expected to reach one million members this month and will mark the milestone with a 1.5 million Sfeer Points giveaway.<\/p>\n","protected":false},"author":7,"featured_media":20511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-20512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pakistan"],"_links":{"self":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/posts\/20512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/comments?post=20512"}],"version-history":[{"count":0,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/posts\/20512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/media\/20511"}],"wp:attachment":[{"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/media?parent=20512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/categories?post=20512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.peakpoint.pk\/en\/wp-json\/wp\/v2\/tags?post=20512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}