KARACHI: Bank Alfalah has strengthened the fashion segment on AlfaMall by entering into fresh partnerships with prominent Pakistani designers, enabling customers to purchase premium fashion items through Buy Now, Pay Later (BNPL) and installment facilities.<\/p>\n
According to the bank, customers can shop collections from leading names in Pakistan\u2019s fashion industry, including Mohsin Naveed Ranjha (MNR), Shamael Ansari, Annus Abrar, Rang Rasiya, Mariyam D. Rizwan, Sadaf Fawad Khan and other renowned designers.<\/p>\n
Eligible products may be bought through any credit card on installment plans of three, six, nine and 12 months. Selected items are also being offered on 0% markup plans, subject to applicable terms and conditions.<\/p>\n
The AlfaMall Fashion platform features luxury pret, bridal wear, festive collections, menswear, jewellery and lifestyle products, bringing multiple categories under one digital marketplace. The expansion aims to improve nationwide access to Pakistani fashion brands while offering customers more payment choices for eligible purchases.<\/p>\n
Muhammad Yahya Khan, Chief Digital Officer at Bank Alfalah, said AlfaMall Fashion reflected the bank\u2019s view of the future of e-commerce as \u201ccurated, connected, and built around customer choice.\u201d<\/p>\n
\u201cAs an e-commerce platform backed by Bank Alfalah, it brings Pakistan's leading designer labels and premium collections together with secure payments, Buy Now, Pay Later, and domestic and worldwide delivery for our customers. Through this integrated ecosystem, we are expanding customer access, enabling financial flexibility, and creating global growth opportunities for Pakistan\u2019s fashion industry,\u201d he said.<\/p>\n
As part of the campaign, actor Sanam Saeed has collaborated with AlfaMall Fashion to present designs by Zainab Salman, Mohsin Naveed Ranjha, Mariyam D. Rizwan, Zainab Chottani and Sadaf Fawad Khan. The campaign showcases a selection of contemporary Pakistani fashion available on the platform.<\/p>\n
The expansion of the fashion category adds to AlfaMall\u2019s wider digital commerce portfolio, which includes electronics, home appliances, mobile phones, bikes and mobility, home and living, lifestyle products and a dedicated wellness category. The platform combines digital transactions with financing options for eligible Bank Alfalah customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
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