PESHAWAR: Absar Welfare Foundation (AWF) has appointed senior sports journalist Asim Sheraz as its Public Relations Officer (PRO) to strengthen the organisation’s media relations and promote its welfare and sports development initiatives at national and international levels.
Asim Sheraz is President of the Khyber Pakhtunkhwa Sports Writers Association and a member of the International Sports Press Association (AIPS).
The appointment is aimed at highlighting the foundation’s social welfare initiatives and ensuring effective promotion of its projects through the media.
Absar Welfare Foundation works for the empowerment of women, girls and persons with disabilities through sports. It also promotes leadership skills among young people, positive male engagement and social inclusion.
On the occasion, Foundation Chairman Rahat Mian presented Asim Sheraz with a football as a token of appreciation. The football was provided under one of the foundation’s sports development projects implemented in collaboration with Right To Play Pakistan. The project was supported by the Canada Fund for Local Initiatives (CFLI) through the Canadian High Commission in Islamabad.
The foundation believes that sports are an effective tool for empowering young people, promoting social harmony, strengthening communities and bringing about positive social change.
Founded in 2017 by young social leader Mian Absar Ali, Absar Welfare Foundation has been working to promote community development and inclusive opportunities. Its founder is also an alumnus of a US Department of State exchange programme.
As PRO, Asim Sheraz will be responsible for promoting the foundation’s activities, projects, achievements and success stories of beneficiaries through national and international media. His responsibilities will include strengthening relations with journalists and media organisations, coordinating media coverage, and creating awareness about the foundation’s welfare and sports development initiatives.
Mian Absar Ali, Founder and President of the foundation, welcomed the appointment and expressed confidence that Sheraz’s vast experience in sports journalism and strong links within media circles would help advance the organisation’s mission more effectively.
He said effective partnerships with the media were essential for highlighting community-based welfare initiatives, showcasing the achievements of beneficiaries, and strengthening engagement with national and international development organisations.
The foundation’s leadership congratulated Asim Sheraz on assuming his new responsibilities and expressed the hope that his appointment would further improve the organisation’s publicity, media relations and international outreach.
