Express Entertainment Launches “Dil Dhoondta Hai Phir Wohi” — A Heartfelt New Drama Exploring Love, Memory, and Loss
Express Entertainment Launches “Dil Dhoondta Hai Phir Wohi” — A Heartfelt New Drama Exploring Love, Memory, and Loss
KARACHI – Express Entertainment marked the launch of its latest drama Dil Dhoondta Hai Phir Wohi with an exclusive bloggers’ meet-up on Sunday, bringing together leading digital creators from across Pakistan to preview the channel’s newest emotionally charged production and its renewed programming vision.
Known for its consistent delivery of compelling and socially resonant stories, Express Entertainment reaffirmed its commitment to originality, diversity, and high-quality storytelling. The network’s representatives emphasized their mission to produce content that connects deeply with viewers through authentic narratives and cinematic creativity.
Produced under Alpha Productions, Dil Dhoondta Hai Phir Wohi stands out as a deeply moving story of love tested by memory loss. Written by Rida Bilal and directed by Adnan Sarwar, the drama follows the journey of Ali and Ramsha — two lovers whose devotion is put to the ultimate test when Ali is diagnosed with early-onset dementia. The story captures Ramsha’s struggle to preserve their love as Ali’s memories fade, exploring universal themes of resilience, loss, and the enduring power of affection.
The series features a powerful lead duo with Zara Noor Abbas and Zahid Ahmed, supported by veteran performers Rubina Ashraf, Faizan Shaikh, Mohammad Ahmed, and Naureen Gulwani. Each cast member brings emotional depth and realism to a narrative that examines the fragility and beauty of human relationships.
Adding to the show’s emotional resonance is its poignant soundtrack, featuring Momin Khan Momin’s timeless kalaam “Wo Jo Hum Mein Tum Mein Qarar Tha” rendered by Zeeshan Ali. The soulful rendition enhances the drama’s tone of longing and nostalgia, turning key scenes into poetic reflections on love and memory.
The bloggers’ meet-up reflected Express Entertainment’s growing engagement with Pakistan’s digital creator community, recognizing their influence in shaping today’s entertainment landscape. By connecting with online voices, the channel aims to cultivate dialogue and co-create content that reflects contemporary audience values.
Through Dil Dhoondta Hai Phir Wohi, Express Entertainment continues its mission to redefine television storytelling in Pakistan, celebrating stories that move hearts and inspire reflection. The network’s latest launch underscores its evolving creative vision — one where authenticity, emotion, and artistry unite to create unforgettable television.
