Secretary Agriculture Punjab Iftikhar Ali Sahoo chaired a special meeting that directed fullest use of available resources for a new agricultural drive. On his instructions, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi in partnership with the Directorate of Agriculture Extension Punjab has launched a large scale awareness and outreach Grow More Wheat campaign across Rawalpindi Division, targeting Rawalpindi, Attock, Jhelum, Chakwal, Murree and Talagang. The campaign runs from November 7 to November 16, 2025 and aims to boost wheat production through practical farmer engagement.
Vice Chancellor Prof. Dr. Qamar-uz-Zaman underlined wheat as a staple crop for the Potohar region and stressed the need for improved sowing techniques and best agronomic practices. He said the campaign will deliver research based guidance, practical training and technical support so farmers can adopt methods that increase yields and strengthen local food security, reinforcing the core objectives of the Grow More Wheat initiative.
Director Agriculture Extension Rawalpindi Syed Shahid Iftikhar Bukhari described the campaign as far reaching, noting that higher wheat output will support the national economy and rural livelihoods. He emphasized the collaborative nature of the effort, bringing together government departments, academic institutions and the farming community to work toward common production goals.
Dean Faculty of Agriculture Prof. Dr. Tariq Mukhtar said 45 field teams made up of 450 students under the supervision of faculty and agricultural experts will carry out on site visits across the six districts. Teams will provide practical advice on modern wheat cultivation, efficient water use, soil fertility management and the adoption of modern agricultural machinery. The campaign is designed to bridge academia and the farming community while giving students hands on field experience.
Officials expect the Grow More Wheat campaign to translate into tangible improvements in sowing practices and crop management across the division, and they urged farmers to engage with field teams to benefit from targeted training and technical support.
