Dun & Bradstreet has earned the TRUSTe Responsible AI Certification from TrustArc for a second consecutive year following an independent assessment of its AI governance and oversight practices. The certification recognises the company’s controls for developing and deploying AI across business functions.
The 2026 certification covers a broader set of client-facing AI applications as well as internal systems, reflecting an expanded scope of review. By applying formal governance frameworks, the company aims to keep its AI development aligned with Responsible AI principles and rigorous data stewardship requirements.
The company integrates artificial intelligence into core solutions that support business decision-making, and the renewed TRUSTe Responsible AI certification validates ongoing efforts to formalise controls as AI use grows within operations. Emphasis on risk management and responsible deployment were central to the assessment.
Operating in Pakistan under Dun & Bradstreet South Asia Middle East Ltd., Dun & Bradstreet Pakistan is using AI-driven capabilities to advance digital transformation and support local organisations with improved business intelligence and data-driven decision-making. The firm leverages a global database of more than 600 million business entities to help clients make informed, sustainable choices.
The global recognition of Dun & Bradstreet’s Responsible AI framework reinforces its commitment to applying trusted data and advanced analytics responsibly across international markets, while strengthening governance and oversight in the region.
