At the GSMA Digital Nation Summit in Islamabad, Jahanzeb Khan, President and CEO of easypaisa digital bank, highlighted the crucial need to balance customer trust, security, and innovation in order to drive Pakistan’s digital financial inclusion. Addressing participants in a session focused on building trust in a cashless future, Khan said that digital platforms are essential to achieving the country’s goal of financial inclusion.
Khan stressed that easypaisa is committed to supporting Pakistan’s shift towards a digitally inclusive economy. He emphasized that maintaining a careful balance between customer convenience and security is essential, noting that platforms like easypaisa have a responsibility to make trust and safety both visible to users and robust behind the scenes. Khan also reaffirmed the company’s ongoing collaboration with stakeholders and policymakers, aiming to foster a thriving digital economy.
Supporting the government and State Bank of Pakistan’s initiative for a cashless economy, Khan called for the creation of a more interoperable, secure, and inclusive financial ecosystem. He encouraged joint efforts between all stakeholders to empower every Pakistani citizen to participate actively in the digital economy.
Khan also highlighted easypaisa’s “Privacy by Design” framework, which ensures that data protection is prioritized throughout product development. This approach aims to make digital financial services more secure and accessible, particularly for unbanked communities, ultimately promoting broader financial inclusion.
The summit brought together senior figures from the government, mobile industry, technology innovators, financial experts, and international organizations to promote collaboration for a secure and inclusive digital future in Pakistan.
easypaisa currently serves one in five Pakistani adults, with a user base comprising 31 percent women. The platform processed more than 2.7 billion transactions during 2024, amounting to PKR 9.5 trillion—about 9 percent of Pakistan’s GDP—demonstrating its leadership in advancing digital banking and financial empowerment in the country.
