The Inter Board Coordination Commission (IBCC) and Strawberry Sports Management launched the BAAZI portal in Islamabad on 22 January 2026, unveiling Pakistan’s first centralized, technology-driven digital platform to identify and develop sporting talent from cities and remote districts.
Through the BAAZI portal, students affiliated with IBCC boards and overseas Pakistani students can register at www.baazi.tv to showcase their athletic skills and access training and selection pathways designed to be transparent, merit-based and equitable, connecting grassroots talent to national opportunities.
Dr Ghulam Ali Mallah, Executive Director of IBCC, said ‘This initiative begins a new chapter in Pakistani sports where success is determined by talent rather than recommendation or resources. BAAZI reflects our commitment to innovation, transparency and collaboration.’
Haider Ali Dawood, founder of Strawberry Sports Management, said ‘BAAZI is more than a portal; it is a promise to every young athlete that their ability matters. This global-standard platform will play a central role in identifying, training and elevating players to national prominence.’
The portal was officially inaugurated at the IBCC Secretariat in Islamabad and is now open for registrations. The BAAZI portal aims to democratize talent identification across Pakistan and use technology to give equal opportunity to athletes from all regions.
