TCL has named Arsenal’s Bukayo Saka as a brand ambassador as it strengthens its global collaboration with the club. Recognised as the world’s No. 1 Mini LED and ultra-large TV brand, TCL continues to build the TCL Arsenal partnership through technology-driven fan experiences.
The new campaign, “Inspire Greatness, together”, celebrates how football unites people in moments on and off the pitch. The campaign emphasises that greatness is shaped by shared emotions, connections and everyday rituals that bring supporters together, placing Bukayo Saka at the centre of this storytelling.
“We are proud to announce Arsenal’s Bukayo Saka as a TCL Brand Ambassador,” said Ms. Sunny Yang, General Manager of TCL Middle East & Africa Business Group. “He represents hard work, humility, and authenticity, and he is admired not only for how he plays but for who he is. These are the values through which TCL inspires greatness.”
The collaboration builds on TCL’s multi-year global partnership with Arsenal across both the Men’s and Women’s First Teams. As Official Global Consumer Electronics Partner, TCL will continue integrating technology into the fan experience through content, storytelling and immersive viewing, with Bukayo Saka connecting the game to Arsenal’s worldwide community.
Supporters in Pakistan and across the region are positioned to engage with the campaign through the club’s global channels and TCL’s regional platforms, as the TCL Arsenal partnership aims to bring richer viewing experiences and shared moments to local fan communities.
