TikTok Launches AI Video Creation Tool for Businesses Using Text and Images

TikTok has introduced a groundbreaking new feature aimed at simplifying content creation for marketers and businesses: an AI-powered tool that generates short videos from simple text inputs or images. The announcement, reported by Bloomberg, marks a strategic move by TikTok to solidify its position as a go-to platform for commercial and marketing communication.

According to TikTok’s parent company, the new tool enables companies to produce five-second AI-generated videos by either submitting short written prompts or uploading relevant images. This development is expected to significantly streamline video content production, especially for marketing professionals who rely heavily on high-frequency visual engagement.

While the feature is designed with marketing and business accounts in mind, it is also accessible to general users who may benefit from AI-driven content generation. TikTok had previously introduced a similar tool in May, which allowed users to convert static images into AI-generated videos, though that earlier feature was limited to TikTok Stories.

The latest rollout expands TikTok’s suite of AI capabilities, reflecting the broader industry trend of social platforms racing to integrate artificial intelligence into their creative toolkits. Platforms such as Instagram, YouTube, and Snapchat are also actively enhancing their AI-driven content features, as competition for creator engagement intensifies.

TikTok’s innovation empowers users to create engaging video content in seconds without the need for editing expertise or additional software, potentially reshaping how brands develop social media campaigns.