The Trade Development Authority of Pakistan (TDAP) has launched the next phase of its Pakistan Rice Road Show 2025 in Abidjan, Côte d’Ivoire, following a successful debut in Accra, Ghana. This high-profile event aims to boost the export of Pakistani rice in West Africa by bringing together 28 of the country’s leading rice exporters under one roof.
During the roadshow, Pakistani companies are showcasing a broad selection of rice products, including their premium Basmati varieties and competitively priced milled rice. The event provides an opportunity for exporters to directly engage with buyers and food industry professionals across the region, fostering new business partnerships and expanding Pakistan’s footprint in the African rice market.
TDAP’s initiative highlights the attractiveness of Pakistani rice globally, with firms using the platform to promote quality, competitive pricing, and the unique characteristics of Pakistani Basmati. By focusing on Côte d’Ivoire after a positive response in Ghana, the roadshow underscores Pakistan’s commitment to strengthening trade ties and increasing rice exports throughout West Africa.
