tapmad has introduced Pakistan’s first vertical streaming option for live sports, designed specifically for mobile-first viewers. The new vertical streaming experience lets fans watch live matches and key moments without rotating their phones, delivering a more natural and comfortable way to follow sport on the go.
The launch builds on tapmad’s People First, Technology First approach, blending usability and advanced streaming tools to match evolving audience habits. By prioritising mobile viewing behaviour, tapmad aims to remove friction for fans and make live sports more accessible across urban and regional Pakistan.
Yassir Pasha said the initiative reflects the company’s focus on using cutting-edge technology to strengthen the platform and raise standards for sports entertainment in the region. The vertical streaming feature is optimised to maintain premium streaming quality while enabling faster access to key action and highlights.
Aly Rana noted that putting people and technology first drives product choices, and that this launch is a meaningful step toward making sports content more engaging and enjoyable for audiences nationwide. The vertical streaming experience emphasises intuitive design and user-centric functionality for smoother mobile viewing.
The new capability reinforces tapmad’s position as a digital innovator in Pakistan’s sports streaming market, supported by ongoing investment in advanced streaming infrastructure. With vertical streaming now available, mobile users across Pakistan can expect a more immersive and convenient way to watch live sports.
